About us
Our Team
Jesús Cuervo Uría, PhD
Jesús Cuervo holds a degree in Psychology, MSc in Clinical Psychology, in Pharmacoeconomics and Patient Reported Outcomes, and PhD in Health Sciences.

He is the former Scientific Director of Patient Centered Outcomes at Analytica LASER in Spain and has over 13 years’ experience in Health Outcomes Research for Market Access and P&R (at both International and National levels).

Trained in the design of clinical research, psychometrics (qualitative and quantitative methods) and in advance statistical models, Dr. Cuervo is proficiency in developing outcomes research, RWE & value assessment to robustly support MA centred strategies. During his career he has built an strong MA network in key EU markets. He has a proven leadership in patient engagement and in leveraging HTA and MA action plans by establishing trusted collaborations with multiple stakeholders.

As a PRO expert, he has completed the full development and the transcultural adaptation of multiple questionnaires to assess patients’ Health-Related Quality of Life (HRQoL) and other endpoints in a wide range of pathologies: neurological, oncological, psychiatric, dermatological, pulmonary, cardiovascular, urological and rare diseases. In addition, as an international consultant, he has being involved in the design and implementation of Multi-Criteria Decision Analysis (MCDA) for preference elicitation and the facilitation of informed & shared decision-making.

Finally, Dr. Cuervo has worked on the development & adaptation into Spain of multiple pharmacoeconomic models for renal, oncological, infectious, cardiovascular, rare diseases and medical devices and is the author of multiple manuscripts in peer-review journals.
Carlos Crespo Palomo, PhD
Carlos Crespo Palomo holds a PhD in Statistics from the University of Barcelona and He is an Health Economics Expert. He holds a Master in Advanced Studies in Statistics from the University of Barcelona, Master's Business Administration by ESADE Business School (5th best European Business School and 1st Spanish by Financial Times) and Master in Health Economics and Health Management from Pompeu Fabra University.

He also holds a degree in Research and Market Techniques from the University of Barcelona and a Bachelor of Science in Statistics from the Polytechnic University of Catalonia, a specialist in the field of healthcare. He has held different management responsibilities, both in the field of health consulting and in market research companies and in the pharmaceutical industry. He has also developed consultancy work for various health corporations, coordinated projects of strategy, efficiency improvement, scorecards, market access, etc. in the field of health, pharmaceutical and public administration.

He is founder & CEO of Axentiva Solutions and He is also an adjunct professor at the University of Barcelona and maintains his academic relationship with the Center for Research in Economics and Health (CRES) at Pompeu Fabra University and Center for Research in Healthcare Innovation Management (CRHIM) at IESE. Reference speaker and author of scientific articles published in international journals.
Helena Díaz, PhD
Helena Díaz holds a MSc in Chemical Engineering (University of Oviedo and University of Stuttgart) and a PhD in Molecular Biology - basic Cancer Research (Centre for Cancer Research, Salamanca, and Max Planck Institute for Molecular Genetics, Berlin), as well as postgraduate studies in Pharmacoeconomics and Advanced Statistics.

With over 15 years of professional experience in consultancy and pharma, she has held different management positions, with a focus in global RWE strategy.

She joined Axentiva from Global Gilead Sciences, where she was first the HIV HEOR lead for the EMEAC Headquarters in London, and then the HIV Medical Affairs Research lead for the Global Headquarters in Foster City, US. In her latest role she also had the opportunity to work in COVID-19 research.
Carlos Crespo Palomo, PhD
Carlos Crespo Palomo holds a PhD in Statistics from the University of Barcelona and He is an Health Economics Expert. He holds a Master in Advanced Studies in Statistics from the University of Barcelona, Master's Business Administration by ESADE Business School (5th best European Business School and 1st Spanish by Financial Times) and Master in Health Economics and Health Management from Pompeu Fabra University.

He also holds a degree in Research and Market Techniques from the University of Barcelona and a Bachelor of Science in Statistics from the Polytechnic University of Catalonia, a specialist in the field of healthcare. He has held different management responsibilities, both in the field of health consulting and in market research companies and in the pharmaceutical industry. He has also developed consultancy work for various health corporations, coordinated projects of strategy, efficiency improvement, scorecards, market access, etc. in the field of health, pharmaceutical and public administration.

He is founder & CEO of Axentiva Solutions and He is also an adjunct professor at the University of Barcelona and maintains his academic relationship with the Center for Research in Economics and Health (CRES) at Pompeu Fabra University and Center for Research in Healthcare Innovation Management (CRHIM) at IESE. Reference speaker and author of scientific articles published in international journals.
Experience
Consulting
+ 20 years working for the pharmaceutical industry developing market access strategies and health economics tools.
Pharmaceutical Industry
Former Global Directors in a Big pharma with experience in achieving market access for innovative drugs.
Research
Member of an international research group, and former collaborating experts in FP7 and Horizon2020 Programmes.
Academia
University teacher and visiting professor in international and national post-graduate courses & programs in Health Economics and Market Access.
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